TikTok is introducing a fresh option that enables them to lessen the quantity of AI-created media appearing in their feeds. This step comes as the company revealed that it now features over 1 bn content made with AI.
Testing and Rollout
The update is in a pilot phase over the following weeks before a full-scale launch. This shift coincides with a surge in AI-generated material, driven by recent content generation software.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding content creators on a popular video site only show content made by AI. A large amount of this content is deemed “AI slop”, a label for substandard, bulk-generated content that is frequently illogical or surreal.
Our research shows that a lot of users enjoy content produced via AI tools, from digital art to educational videos, and we aim to provide users the power to see more or less of that, according to their own likes,” commented a platform representative.
Volume and Proportions
The platform shared that there are currently 1.3bn videos on its app labeled as artificially created. Overall, in excess of 100 mn videos are submitted to the app each day, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Viewers will be in a position to decrease or raise the volume of artificial media they watch by using the content preference setting in the platform and picking the AI content topic. Additional categories that can already be adjusted under the setting encompass current affairs, clothing, cosmetics, and movement.
Content Labeling and Policies
TikTok’s policies oblige content makers to label “realistic” AI-generated content, and it bans malicious AI impersonations of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.
Additionally, the platform will from now on add an AI-generated watermark to content created with its own AI tools, or flagged by an cross-platform project for recognizing content made by AI. This step is aimed to deter users from seeking to circumvent the tagging system.
Educational Initiatives
TikTok is also launching a $2 million awareness program for specialists and groups to develop educational content about ethical AI use. This initiative will support charitable organizations dedicated to teaching computer science.
Moderation Strategy
The video-sharing app has defended its safety measures, during controversy over intentions to make redundant hundreds of content moderators in the UK. The company is set to cut a significant number of roles in its content moderation department in London, with trade unions and digital protection specialists raising concerns that people are being substituted by automated systems.
A trust and safety lead explained that human moderation would remain essential, but artificial intelligence can shield workers by eliminating the most graphic content before it is viewed by people. The platform announced a notable drop in explicit and harmful content handled by safety staff over the past year due to the use of its automated systems.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a extensive automated help is making a difference operate efficiently.”
