Must My Aspiring Influencer Friend Cease Exploiting People for Material?

The Prosecution: One Friend's Perspective

At times she films me while having a meal. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

My best friend of 10 years, she, labels herself the “content queen”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to record everything all the time. When we eat out, she says, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but she is trying to be. She creates video blogs about living in our city, a day in her life, and her styling career. Her content is good, I’ll give her that, but I prefer not to be involved. On occasion I'm captured while dining, or simply tagging along. Later, I appear on her feed afterwards, and it comes like a jumpscare: I’ll have no makeup on, making a strange expression or photographed while eating. It feels invasive.

Marielle also expects me to film her at inconvenient times. Often I’ll be talking to someone else, or we're simply hanging out in the street. The dynamic feels like our bond has transformed into me serving as her free crew. She has the means to employ someone if she wanted professional shots. When I brought up my unease about the situation, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn’t make up for all the energy I spend assisting her create material.

I’m grateful that Marielle has supported me with my design career, but I don’t want our connection to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will start performing in a way that makes us look good for her channel.

She will say, “OK, look happy!” and record me smiling with someone. It’s so silly. I need her to understand that our decade-long friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being recorded, altered, or posted for an viewers. I am not a prop for her Instagram.

The Other Side: Marielle

I want Beth to see that the creations we produce together can get us a foot in the door.

I love creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and documenting experiences online allows me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I look up to people on social platforms who pull off that aesthetic of casual, DIY film-making.

Content creation is my version of living actively: noticing the nuances, posting them with an audience that appreciates the craft behind it. I never intend to make my friend uncomfortable. Bringing her to industry events was my method of offering access, giving her a opportunity to witness behind-the-scenes moments that could benefit her career in design too. That’s not leverage, it’s just being realistic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see what the work we make together can achieve: a foot in the door. I understand not everyone enjoys being on camera, but often spontaneity is what makes material genuine. Being recorded occasionally is part and parcel of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my personal filmmaker, but companions help each other in small ways. My assumption was recording a short video here or there would be fun for Beth. Creativity thrives in collaboration, and having Beth around makes projects energetic and enjoyable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I document our time together.

I value Beth’s friendship profoundly and want to avoid content creation to come between us. I am ready to find middle ground: like requesting permission before recording, and avoiding shots that might make her self-conscious.

This isn’t about control, it's regarding sharing my world while still respecting hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and her friend when they are out together?

Nothing is more uncomfortable than having a companion point a camera at you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to create content with. Given the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn't imply everyone around her is content. She must to respect her friend's privacy.
Ankit, 26

Marielle might love making content and displaying her life publicly, but it isn't for everybody. It’s nice she has helped Beth’s career, but she must to hear what her friend desires.
A commenter, 27

It sounds like you care about each other, so hold on to that and ensure it’s the priority in your friendship. Foster some real memories, where true emotions are preserved, not online archives. In fact, public figures who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when they're together – she’s working. Both seem confused as to what’s reasonable. The answer lies not in trying to change one another, but in each setting clear boundaries around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their bond?

Luis Jones
Luis Jones

A seasoned gaming analyst with over a decade of experience in online casino strategy and game development.