Coach Emma Coates Departs the Young Lionesses Role to Assume Command at NWSL's Bay FC

Marking a major shift in her coaching journey, the former England youth boss has resigned her post with the England Women’s Under-23 national team to take over as head coach for NWSL expansion side Bay FC.

A New Chapter

Her appointment follows the departure of Albertin Montoya, who led the California club during its first two seasons in the premier American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.

“My time with the FA has been incredible my time with the FA,” commented Coates. “It has been instrumental in my development both on and off the pitch. This feels like the right moment to challenge myself in a fresh challenge.”

Track Record of Success

Since taking charge in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. Making the move alongside her to America is her right-hand woman, Gemma Davies, a ex- Aston Villa manager in the English top division.

The club's chief executive, a one-time Football Association technical lead, highlighted Coates's abilities: “She is both an superb manager, but she also has a demonstrated history of developing players to thrive domestically and internationally.”

“She is an outstanding leader of squads and building ethos and has the football vision we were seeking,” added Cossington.

Club Context

The California side had a mixed start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its inaugural campaign before facing difficulties to a near-bottom placement in 2025.

Gavin Step, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their time with us and wish them all the best with their new challenge. Emma, with Gemma, has played a pivotal part in bolstering the progression route between the young Lionesses and the first team.”

“Together, they have directly impacted the development of many young players who have progressed into senior Lionesses,” he finished.

Lasting Legacy

After succeeding Mo Marley in 2023, Coates presided over the advancement of a number of players to the England senior side, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

Discussions for new U23 coaching staff has already commenced, as the FA looks to continue the growth of the youth national team in the seasons ahead.

Luis Jones
Luis Jones

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